Brief + About The Brand
For Women
By Women
Thrive in Abu Dhabi is an initiative by the Government of Abu Dhabi to get visitors, entrepreneurs and investors alike to invest in the future of Abu Dhabi. As a city that was voted as "the safest city in the world", the city is home to more than 200 nationals and is considered an innovative hub for various sectors.
The brief was to create a set of digital branded content that effectively communicates new technologies such as electronic vehicles, 3D printing meets coral restoration, carbon capture and many more.
Creative Direction
Bold colours for bold change:
Championing sustainable innovation in Abu Dhabi
Our creative challenge was to make complex research universally accessible. The process began with a deep dive into stakeholder data, where we decoded scientific terminology and transformed it into a clear, digestible narrative. This narrative became the blueprint for our visual storytelling.
Through careful design and animation—executed using the precision of the Adobe Creative Suite (Photoshop, Illustrator, After Effects) and the flexibility of Canva-we created an infographic animation that did more than just present facts; it told a story.
